UNICERA, the cornerstone of the ceramics, bathroom, kitchen industries, is gaining increasing momentum each year. The International Ceramic, Bathroom and Kitchen Fair, held by Tüyap in association with the Turkish Ceramics Federation (TSF) and Trade Association for Sanitary and Building Supplies (TİMDER), is currently the second largest international fair in the industry. Whilst preparing for the 27th grand meeting between February 24th and 28th, 2015, we wanted to share with you the highlights of the previous year.
The UNICERA fair has been bringing the leading players in ceramics, bathrooms and kitchens together for over 25 years and – having witnessed a 50% increase in international visitors over the last four years – is taking firm steps forward to becoming the new leader in the sector. Due to high labour and energy costs in Europe, investments in manufacture have begun to steer towards more cost efficient countries. As a result, Unicera continues to gain global recognition for its promotion of Turkish ceramics, bathroom, and kitchen industries – which minimize imports and maximize domestic exports -and has benefitted greatly from the increasing competition in local and overseas markets for efficient manufacturing options. In 2014, Unicera provided an integral platform for business building and networking – both for buyers and sellers – in Europe, Near Asia, Russia, Middle East, Africa and Turkic Republics. Procurement groups from 28 countries participated at UNICERA in 2014, making the event critical for buyers in the ceramic industry. There was particularly great interest from Sub-Saharan Africa, where a population of over 850 million is experiencing rapid growth due to increasing energy resources. Some other facts from the 26th Unicera: 67,229 professionals from 91 countries visited Unicera The exhibition covered 86,000 square metres across 10 halls There was an impressive range of products displayed, including ceramics, granite, marble, natural stone, mosaic, vitrified products, armatures, bathtubs, showers, bathroom furniture and accessories, towel warmer panels and decorative radiators, sauna and Turkish bath equipment, ceramic processing technologies, and kitchen furniture and components. Unicera 2014 also provided companies with the opportunity to demonstrate their ability to innovative. Turkishceramics companies made an appearance displaying their latest products and technologies, as well as their award winning products. These included: An escape to the “organic”- with tiles, walk-in showers, spas, whirlpool baths, colors, shapes, lines and designs all reflecting nature. Surfaces saw unexpected splashes of color and geometric patterns, bringing an artisanal style and a warm, rustic feeling to interiors Latest technologies such as HD digital printing, digital products, eco-friendly fixtures and smart gadgets. Fashion-inspired reflections on pop culture Here is a journey to Unicera 2014 for those who missed the chance to visit personally:
If you are a professional from the sector, mark your calendar for 24th-28th February 2015, because this year the exhibition is planned to cover 11 halls and 98,000 sqm of indoor exhibition space. The CERAMICTECH Ceramic Processing Technologies specialty section of UNICERA further expands the scope of the event with chemicals, raw materials, ceramic machinery, machinery spare parts and components.