Türkiye’s leading brands in the glass and ceramics industries, TurkishGlass and Turkish Ceramics, showcased their innovative designs and sustainable solutions at Ambiente 2025, held in Frankfurt, Germany, from February 7-11.

As one of the world’s most significant consumer goods fairs, Ambiente hosted over 250 Turkish companies, including nearly 45 member companies specializing in glass, porcelain, and ceramics. During business meetings, the industries' 80% domestic added value contribution to Türkiye’s trade balance was once again highlighted.

On the first day of the fair, a special networking event was held at the TurkishGlass and Turkish Ceramics stand, with the participation of Deputy Minister of Trade Volkan Ağar, Frankfurt Consul General İlknur Akdevelioğlu, Director General of Exports Mehmet Ali Kılıçkaya, the Ministry of Trade delegation, and our member companies. This event aimed to strengthen the collaboration between Türkiye’s globally recognized glass, porcelain, and ceramics sectors and enhance the value-added exports of the industry.

Additionally, an art installation titled “Glass and Ceramics: The Harmony of Nature and Culture”, featuring the standout products of TurkishGlass and Turkish Ceramics member companies, was exhibited at the stand. This installation highlighted the aesthetic and innovative strength of Türkiye’s glass, ceramics, and porcelain industries.

To attract visitors to the stand, advertisements featuring the standout products of our member companies were strategically placed in high-traffic areas related to our industries at the fair. Similarly, targeted social media ad campaigns were conducted to connect buyers with Turkish companies.