The Cersaie Fair, the most comprehensive and prestigious international ceramic and bathroom furnishing fair was held between September 25-29 this year in Bologna, Italy. About 100,000 people attended the fair, where 633 companies exhibited their latest products and met with customers from all over the world. With the active participation of the Turkish ceramic sector, 18 member companies of Turkish Ceramics participated in the fair with a stand and exhibited their competitive products.
Within the scope of the fair, Turkish Ceramics brand perception was strengthened with 140 taxi advertisements throughout the city, airport advertisements and balloon advertisement with the logos of Turkish Ceramics and exhibitor member companies around the fairground during the fair. Additionally, we reached 482K target group on Instagram and Facebook and 58K people on LinkedIn through social media activities in and around Bologna.
For the first time this year, we took part in Cersaie Fair with Turkish Ceramics brand in a venue and organized a communication event on September 27, taking into account the promotion of the Turkish ceramics sector to the target audience and the contributions to be offered to our exporter companies. The event was attended by Chairman Erdem Çenesiz., board members, member companies, Italian Ceramics Federation General Director Armando Cafiero, and sectoral publication representatives.
The stands of our member companies participating in the fair were visited by the Consul General of Turkey in Milan Mehmet Özöktem, Commercial Attaché Ahmet Erkan Çetinkayış and Chairman of the Board Erdem Çenesiz.