The 4th Ceramics Sector Workshop is organized by the Turkish Ceramics in Antalya on November 23-24, 2023 with the aim of increasing the global competitiveness and exports of the ceramics sector and attracted great interest from sector representatives. The workshop was attended by 51 people from 19 member companies.

In the sector workshop, which started with the opening speech of Erdem Çenesiz, Chairman of the Board of the Cement, Glass, Ceramics and Soil Products Exporters' Association (ÇCSİB), Dr. Can Fuat Gürlesel, Economic Advisor of our Association, shared with the participants the export data and current developments in China, India, Egypt, Iran, Vietnam and Poland, which are our competitor countries in the ceramic sector.

The first day of the workshop moderated by Prof. Dr. Ali Murat Vural focused on brand positioning. In this context; the current brand position of the ceramic sector, increasing brand awareness, target markets and target audiences were evaluated. On the second day of the workshop, suggestions on communication actions were presented and the workshop ended with the creation of the Communication Constitution by consensus of the participants.

We would like to thank all participants who contributed to the process with their valuable ideas in this event, which aims to increase our country's ceramic exports and global competitiveness.